PM360 Trailblazer Awards: Scene Health’s Medication Engagement Program Named Finalist in Persistence/Adherence Program Category
Baltimore, MD (August 24, 2023) – Scene Health's medication engagement program has been named a finalist in the Persistence/Adherence Program category of the PM360 Trailblazer 2023 Awards.
Scene Health is an innovative, patient-focused company solving one of healthcare's most serious and costly problems: medication nonadherence. Scene innovates on traditional medication persistence and adherence approaches by focusing on medication engagement (MedEngagement). MedEngagement considers the intricate web of factors determining whether patients can and do take their medications as prescribed and enlists a broad range of tools to help patients overcome obstacles to improved adherence and health.
Scene’s 360-degree model of care, Panorama, enables MedEngagement by leveraging the power of people, science, and technology. At the heart of this approach is an enhanced version of Directly Observed Therapy, the gold standard of medication adherence, created by combining personalized video coaching, education, and motivational content. Through Scene’s program, a care team of pharmacists, nurses, and health coaches build trust-filled relationships with patients to identify and address social determinants of health-related barriers to adherence, provide medication education, enable linkages to care, establish connections to necessary equipment and tests, and follow up to verify that prescribed medications are working as intended.
“This recognition is a nod to our MedEngagement program’s innovative approach to medication adherence,” said Sebastian Seiguer, Scene’s CEO and Co-Founder. “In a healthcare landscape inundated with companies that claim to make an impact in adherence, this award shows that we’re rising above the pack. Most importantly, it’s a testament to our commitment to going above and beyond to drive genuine improvements in people’s health and lives.”
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.
“Developing marketing initiatives within the life sciences always requires striking a unique balance between being innovative but within regulatory confines, delivering a personally relevant experience but without being intrusive, and relaying all of the important information but in a way the audience can still comprehend,” says Anna Stashower, CEO and Publisher of PM360. “These finalists accomplished all of that thanks to creative engagement methods, eye-catching images, immersive experiences, and more. But more importantly, they also showed an emphatic approach that took the time to understand their audiences so messages were delivered with the care and attention patients and providers deserve.”
The finalists will be acknowledged, and the winners will be announced during a gala celebration at Gotham Hall in New York City on Tuesday, October 3, from 6 p.m. to 12 a.m.
About Scene Health
Scene Health’s 360° model of care enhances Directly Observed Therapy through video technology to address the $500B medication nonadherence problem. Scene currently delivers programs for Medicaid and Medicare MCOs, public health departments, and life science organizations covering multiple chronic and infectious conditions, including diabetes, asthma, cholesterol, opioid use disorder, hepatitis C, tuberculosis, hypertension, solid organ transplants, and sickle cell disease.
About PM360
PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision-making, including planning and implementing cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
Contact:
The Bliss Group
Liz DeForest
Scene@TheBlissGrp.com
